richard luan

graphic designer / illustrator / web designer / photographer

Organic Cafe Branding

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Organic branding

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HONESTY

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This project is about the experimental representation of an abstract concept – translating meaning of a word into a 3-dimensional object.

The work involves the natural light-box representing the word ‘honesty’, where this word connotes ‘purity’ and ‘clarity’. the natural lighting
represents ‘purity’, whereas clearness of the wooden light-box symbolises clarity.